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About Us

Rosanne Hertogh, About Us - Sololu

Sololu (formerly WANDERWELL) is a lifestyle brand and online store that carries one-of-a-kind fashion accessories handmade by different artisans around the globe. The brand has recently launched a collection of high-quality, stylish and versatile wardrobe staples ideal for women on the go, ethically made by hand in Bali, Indonesia.

“Our vision is to create sustainable clothing, ideal for travel, that makes a positive change in the world and clothing industry for us and generations to come.”

Quality is the most important to Sololu. The brand focuses on quality clothing designs that last, to avoid the issue of clothing being discarded within a year of purchasing them. They aim to offer a large range of seasonless, stylish pieces that make it easy for women to create outfits with they feel most confident in – year-round. Sololu finds it important to inspire women to travel and explore the beauty our world offers. The brand encourages them to live life to the fullest, chase their dreams and enjoy every day.
With the clothing industry being one of the largest polluters in the world, the brand’s vision is to create sustainable clothing, ideal for travel, that makes a positive change in the world and clothing industry for us and generations to come. In order to walk a little lighter on the earth, Sololu aims to create clothing that's as eco-friendly as it can be.

Sololu is founded by Rosanne Hertogh, who started the brand out of her passion for traveling and style. After a study in visual merchandising, interior design/styling and fashion styling, she moved with her family from the Netherlands to Canada in 2011 to start a new life. It has always been a dream to start her own fashion brand, so after some years of working in Canada and traveling through Asia, she decided to go for it.
The brand is a reflection of her personal style and ideal lifestyle – being wherever you’re happy, doing whatever makes you happy and sharing this with whoever makes you happy.

Thank you for stopping by.

Love,

The Sololu Team